Repeat visits often feel random, but a clear POS loyalty program brings structure. When customers see a reward and understand the rules, they have a reason to return and keep your store in mind.
Below, we cover reward types, basic legal notes for alcohol sales, and how points, percentages, and texts can work together to keep you in a shopper’s short list.
What Is a POS Loyalty Program and Why Does It Matter
A loyalty program rewards people for coming back. It builds awareness of your store and nudges the next purchase. With a simple offer, customers are more likely to think of you first.
Key Takeaway: Give a clear reason to return and stay top of mind.
Legal Considerations for Loyalty Programs
States follow different rules. Cash-like rewards tied to alcohol are not allowed in many places. Similar limits may apply to vape, CBD, or THC. Confirm what your state allows before you design the offer, and then choose from the options that fit.
Pro Tip: Start with what is doable in your state before you plan the program.
Types of Reward Programs
Percentage-Based Rewards
Customers earn a set percentage back, such as 5% or 3%. Pick a number that fits your margins and explain it in plain terms so staff can share it quickly.
Key Takeaway: A fixed percent is fast to understand at the counter.
Points-Based Rewards
In Cheers, you can run a straight loyalty plan or a custom points plan. Shoppers earn points per dollar and redeem them later for credits or items.
Example:
- Earn 1 point per $1
- At 10 points, it becomes $1
- Only $5 can be redeemed at one time
Key Takeaway: Points give a clear path from spend to points to credits.
Customizing Your Reward Program (Within Cheers)
Cheers is modular, which means you set the rules. Decide how points add up, when they convert to credits, and how much a customer can redeem at once. Consistent settings help customers build a habit.
Key Takeaway: Set simple rules and keep them steady so shoppers return with confidence.
Need expert help with POS system rewards? Contact Cheers POS for a free consultation.
“Mind Presence”: Stay in the Shopper’s Short List
You want to live in the customer’s selective mind, the few stores they consider first. When your offer is easy to remember, your store becomes the default choice.
Pro Tip: Use text messages to nudge memory. Short, timely texts help customers remember you at the moment they plan a purchase.
Using Text Messaging to Boost Loyalty
Texting keeps your brand in front of customers between visits. A brief message can prompt a trip when they need to restock a favorite item, which helps your store stay relevant.
Key Takeaway: Simple, relevant texts keep you in the conversation at the buying moment.
Rewards + Communication
Think of loyalty in two parts:
- Rewards that give a reason to come back.
- Texts and simple outreach that keep you top of mind.
When both parts work together, you stay in the shopper’s short list and earn more repeat visits. Schedule a demo and plan your rollout with Cheers POS. We are ready to help you configure rewards, messaging, and reports so you can hire Cheers POS for your POS loyalty program needs and start seeing results this month.
