Liquor store customer loyalty program
From Shoppers To Regulars
Give Back To The Customers Who Keep You Going
No customers (especially no loyal ones) means no business. Great customer relationships help you grow and expand, and they’re the lifeblood of your business. Cheers POS’ liquor store customer loyalty tools help you nurture these relationships and create even more. Rewarding your customers for their loyalty, and inviting new customers to join, helps you deepen and strengthen your customer relationships in a variety of ways.
How It Works
Our innovative liquor store POS platform allows you to create customer profiles. You can tag any customer as loyal and offer “cash” back for every dollar they spend. This “cash” back loyalty program motivates the customer to shop with you—not that guy down the street—every time they make a liquor or wine run.
Adding customers to your system isn’t just great for a loyalty program, however. You can also create customer profiles and communicate with individual customers (e.g. “We got a delivery of your favorite bottle!”) or all of them via text message or email. The best part? This feature is free!
Features To Help You Build Loyalty
Did you know it costs a lot more to gain new customers than it is to keep loyal ones? We built the Cheers POS system with the goal of making managing and operating a wine or liquor store easier on our clients. A strong customer database with a loyalty program can help you keep customers coming back for more and take your marketing to the next level.
- Purchase history to know your customers and their habits and tastes better
- The flexibility to offer custom discounts or rewards—and control the manager(s) or cashier(s) that may as well
- Send messages to individuals, groups, or the entire customer database to market specials, new arrivals, and more
Why Choose Cheers POS For Your Liquor Store Customer Loyalty Program?
Our built-in liquor store customer loyalty program makes choosing Cheers POS to power your store a no-brainer. Let us help you connect to your customers like never before.
When You Choose Cheers POS, You Get:
-
Flexible rewards program to put you in control of rewarding your most loyal customers
-
Quickly create and save customers during transactions
-
Build your customer database & create more loyal customers
-
Boost your targeted marketing capabilities
-
Valuable customer insights to guide purchasing or marketing decisions
Invest in Your Customers & Your Customers Will Invest in You
Loyal customers are the lifeblood of your business. Making your guests feel seen, heard, understood, and appreciated is what turns strangers into regulars. We designed the Cheers POS liquor store customer loyalty program to make investing in your customers simple and convenient. Keep reading to learn how you can maximize our customer loyalty tools.
Putting Loyalty Points Into Action
One of the best tools available through our customer loyalty program is the point system. This tool is 100% customizable and fully integrated into the Cheers POS platform, making it easy to use.
With the Cheers POS system, you can create points, assign them values, and reward customers with them. Here’s a simple example:
For every $5 a customer spends, they could earn a point, and 1 point could be equivalent to $1. Once they’ve spent $100, they’ll have earned 20 points, which they can use to purchase $20 of product.
Every time a customer spends money at your store, they enable themselves to spend more money. This incentivizes them to spend more and make repeat purchases. That’s why loyalty points are a great way to foster customer loyalty.
There are many ways aside from our example to put loyalty points into action. We encourage you to get creative and find what works best for your business!
Cash Back for Liquor is Illegal
Keep in mind, it’s illegal to offer cash back for liquor. Cash back is a popular program for retailers, so Cheers wanted you to have a comparable tool. We’ve diligently created this program to ensure you’re well within the bounds of legality.
Just be sure you don’t mistakenly promote loyalty points as a cash back program. If you have any questions, the Cheers POS support staff is happy to help!
Avoid These Common Mistakes
Mistake #1
-
Taking Customers for Granted
It’s all too easy to take customers for granted. However, just because a customer is usually consistent, doesn’t mean there’s no way to lose them. The best time to start a customer loyalty program is right now; the sooner you start, the better off you’ll be.
Every person wants to feel appreciated and like a member of a community. Communities significantly rely on their small businesses to pull them together and instill a sense of unity. That might sound like a lofty goal, but even a simple “hello” can make a big difference.
Mistake #2
-
Being Afraid to “Inconvenience” Customers
Most business owners are more than excited to use our customer loyalty tools when they first get started with Cheers. But when the time comes to start speaking with customers about their new opportunities, they pull back, feeling afraid to inconvenience their regulars.
We understand this impulse, but a rewards program is not an inconvenience. A customer loyalty program should be mutually beneficial for you and your customers. When you bring customers into the loyalty fold, you’re not inconveniencing them, you’re appreciating them!
You’ve chosen the Cheers POS system because you want to grow your business. There can be a few growing pains along the way, but now is the time to push through. If you ever have questions on how to talk to customers about your offers, we’re here to guide you.
Mistake #3
-
Neglecting to Prep Your Pitch
Speaking of guidance, one of the number one ways to avoid inconveniencing your customers is to prepare to talk to them about your new liquor store customer loyalty program. We recommend printing off a list of your loyalty program’s attributes to have on the counter. This can be a big help when trying to hit certain talking points with accuracy.
Before you start to panic, know that someone from our team will walk you through the customer loyalty program when we first install your new system. We’ll discuss the system itself as well as how to pitch it to your customers. A member of our team can demonstrate first and then watch as you give it a try.
-
The Pitch Basics
Here’s your first lesson in pitching your new customer loyalty program:
Step 1: Say hi and be friendly. Creating customer loyalty is all about showing you care.
Step 2: Let the customer know you’ve got a new customer loyalty program with all sorts of benefits, and ask if they’d like to hear about it.
Step 3: If they say yes, you’ve practically closed the deal. Explain exactly how it could save them money and how easy it is to sign up.
Step 4: Chances are, they’ll be interested, as this program comes at zero cost to them. If they agree to sign up, you’ll just need to gather some basic information and scan their ID.
Step 5: Thank them!
It’s as simple as that. Sure, there are different ways the conversation can go, but most customers are pretty glad to save money. Consider implementing a signup discount to encourage them to get going right away.
If you’re still feeling wary, that’s alright. We’ll help you with all the details and nuances when the time comes.
We’ll Be the Lime in Your Tequila
You’ve got the goods your customers want, but we know how to keep them coming back for more. Let us help you sweeten the pot when it comes to your liquor store! At Cheers, we’re strong believers that success comes when opportunity and preparation meet. Our liquor store customer loyalty program is so helpful because it facilitates opportunities for both you and your regulars.
From loyalty points to individualized customer profiles, these tools are designed with your specific needs in mind. When you take full advantage of the customer loyalty tools Cheers POS system has to offer, there’s no telling how far you’ll go.
For Liquor Stores, By Liquor Stores
After growing frustrated with the cloud-based POS options for their own liquor stores, two Midwestern owners teamed up to create an intuitive POS solution for liquor stores that just makes sense. We are Cheers POS, an all-in-one solution for successful liquor store operations.
Rather than fit a generic POS system to your store, we’ve created a sophisticated yet easy-to-use system that’s made exclusively for liquor sales, inventory, payroll, and more. We offer U.S.-based customer service and take our clients’ suggestions for improvement to heart—regularly making improvements to the platform based on real feedback. Not just a cash register, our liquor store POS system is the only tool you need to run a liquor or wine store.
We’ve Been Waiting For You
Ready to experience the Cheers POS difference for yourself? Drop us a line or request a free demo to get started.