liquor store gift card program

A Liquor Store Gift Card Program With No Extra Fees

Drive Sales Back To Your Store

How many times have you used a gift card and spent below or just at the card’s value? Almost never, right? Exactly our point. The ability to offer gift cards is an invaluable tool to drive sales back to the store. If you’ve looked into getting a gift card program for your wine or liquor store before, you may have been turned off by the additional costs that usually come with it. However, with Cheers POS, you can say goodbye to additional fees and gain full control over gift cards for your store.

How It Works

Besides helping you keep your current customers, offering gift cards at your wine or liquor store helps you get new foot traffic. This gives you the opportunity to create new loyal customers. On the Cheers POS platform, which is exclusively designed for liquor stores, you can internally manage all aspects of the gift cards you’ve issued. Everything from expiration dates, to reloading cards, or adding or editing the balance for your customers.

 

Our Process

A close up of the liquor pos performing inventory management

Take Charge Of Your Gift Card Program

With Cheers POS, we make it easy for you to operate a successful liquor store gift card program. Our POS system allows you to easily see and manage outstanding gift cards or store credit. Additionally, we make issuing cards quick and smooth so you can focus on selling more.

  • Add issue dates and expiration dates on gift cards to better control outstanding store cash and credit.
  • Issue store credit directly from any POS terminal.
  • Track gift card and store credit sales in our advanced reporting system.

Why Choose Cheers POS For Your Wine Or Liquor Store Gift Card Program?

As liquor store owners ourselves, we understand the importance of an easy-to-manage gift card and store credit program—and we’ve done it with no additional fees for you to worry about.

When You Choose Cheers POS, You Get:

  • No additional processing fees.

  • Manage all aspects of gift cards issued by your store.

  • Control which employees have permissions to issue, reload, or edit gift cards.

  • Issue store gift cards for returns or rewards for loyal customers.

  • Most customers spend more than the card's value when redeemed.

5 Reasons You Should Offer Gift Cards

One of the best ways to incentivize current and new customers is with a gift card. POS systems often lack full integration with gift cards, but Cheers is different. We know what you need and have made it readily available. Here are 5 reasons to offer gift cards at your business:

  1. To Make More Sales
  2. To Attract New Customers
  3. To Boost Brand Loyalty
  4. To Bolster Your Cash Flow
  5. To Upgrade Your Marketing Toolkit
Two people high five over the bar at a brewery

1. To Make More Sales

Customers with a gift card in their wallet are more likely to make a purchase and spend more money than those who don’t. In fact, 61% of consumers spend about $32 more than their gift card’s value when redeeming it.

On top of that, 64% of Americans buy gift cards as holiday presents. And everyone knows the holidays are a popular time to celebrate with a drink or two. As a result, gift cards can lead to higher sales and increased revenue.

Hardware included with a pos system for check out at a liquor store

2. To Attract New Customers

Gift cards can introduce your brand to new customers who might not have discovered your business otherwise. Those gift card recipients just might stop in to your liquor store, enjoy their experience, and come back again and again. Before long, you’ve earned yourself a new regular.

Friends Preparing for a Party Outdoors

3. To Boost Brand Loyalty

Rewarding your customers with gift cards is a great way to show your regulars you appreciate their business. It’s also a great way to encourage them to stop by your store an extra time or two. Fostering and maintaining customer loyalty is one of the most important tactics in business.

4. To Bolster Your Cash Flow

When someone buys a gift card, that means there’s money in your pocket before inventory leaves the door. Oftentimes, gift card recipients never cash in. According to research, Americans have racked up $23 billion in unspent gift cards! That’s why gift cards can improve your cash flow and provide more working capital for your business.

5. To Upgrade Your Marketing Toolkit

There’s a plethora of ways to use gift cards as a marketing tool. They can be used alongside promotions like special events, holidays, loyalty programs, and more. For example, consider motivating your customers to spend more by offering a free or discounted gift card with a minimum purchase.

Another fun gift card marketing idea is to customize your cards to feature your brand name, logo, and colors. Gift cards can be like mini, walking billboards for your business! This is all possible with the Cheers gift card POS system.

E-commerce for a brewery

Frequently Asked Questions

What do Cheers POS gift cards look like?

We offer both generic gift cards and customizable cards. So if you’d like gift cards customized with your brand colors, logo, or business name, we can do that!

If I switch to Cheers POS, what can I do about the gift cards distributed from my old system?

Don’t worry if you’ve got years’ worth of gift cards floating around out there. We can easily import those unredeemed cards to your new Cheers POS system.

Are the gift cards you offer able to be used anywhere?

No, we do not offer external gift cards, like Visa or MasterCard, to be used anywhere. We offer internal gift cards which can only be used at your business.

Do you offer digital gift cards?

Cheers POS customer loyalty program allows you to directly message customers with discounts or cash back. This tool can be used to provide digital gift cards to your existing customers.

For Liquor Stores, By Liquor Stores

After growing frustrated with the cloud-based POS options for their own liquor stores, two Midwestern owners teamed up to create an intuitive POS solution for liquor stores that just makes sense. We are Cheers POS, an all-in-one solution for successful liquor store operations.

Rather than fit a generic POS system to your store, we’ve created a sophisticated yet easy-to-use system that’s made exclusively for liquor sales, inventory, payroll, and more. We offer U.S.-based customer service and take our clients’ suggestions for improvement to heart—regularly making improvements to the platform based on real feedback. Not just a cash register, our liquor store POS system is the only tool you need to run a liquor or wine store.

 

About Cheers

We’ve Been Waiting For You

Ready to experience the Cheers POS difference for yourself? Drop us a line or request a free demo to get started.